How We’ll Support Your Brand

Offering lifecycle automations, monthly campaigns, and account maintenance and audits, Intertidal considers your entire email marketing and SMS strategy to drive continuous growth.

Our Process

  • 1. Onboarding

    Let’s get ready and get set before we hit send. To kick off, we’ll perform a full account audit, set your long-term strategy, and create custom design templates.

  • 2. Strategy + Planning

    Working one month ahead, we’ll concept campaigns aligned with top-level strategy, while simultaneously leaning into relevant trends and micro objectives.

  • 3. Copywriting

    Match with one of our collaborative copywriters as they work hands-on to get familiar with your brand. Before you know it, they’ll be crafting catchy messaging that will leave even your most seasoned customers refreshed and intrigued.

  • 4. Design

    Next, watch one of our graphic designers build effective and visually-captivating campaigns that bring your messaging and mission to life.

  • 5. Build + Send

    Our team is experts in popular email service providers like Klaviyo and Mailchimp. We’ll upload, schedule, and send your campaigns to the right audience, and monitor account health in the meantime.

  • 6. Analytics Review

    At the end of each month, you’ll receive a custom report of your analytics, as well as personalized annotations from our team to help you understand our results and takeaways for continued growth.

Our Services

〰️

Our Services 〰️

Monthly Email Marketing

Your direct line of communication to your loyal community. We’ll develop monthly campaigns to help you stay consistently top of mind with your customers. Campaigns can be divided between traditional campaigns, lifecycle automations, and SMS.

Lifecycle Automations

Your fully-automated system to reach customers at pivotal decision-making moments and guide them through the customer journey. Available as a one-time purchase. Inquire for custom packages.

À La Carte & Add-Ons

Designed through hands-on experience, our a la carte and add-on services complement our core offerings and help maximize growth.

    • Version each campaign for up to 3 audience segments

    • Analyze strengths and weaknesses across:

      • Audience segments behavior

      • Email campaign performance

      • Content strategy and cadence

      • Account health and deliverability

    • Identify growth opportunities with strategy suggestions

    • Compile all audit discoveries and recommendations into strategy guidelines deck

Real Feedback

  • H2O Hermosa has increased ADR, repeat stays, and top-line revenue as a result of the marketing strategies Intertidal has spearheaded over the past two years. They are invaluable partners to our business.

    Rajiv Paul
    General Manager, H2O Hermosa

  • Intertidal transformed how Our/New York reaches its customers. Their email campaigns are always catchy and creative, and allowed us to consistently engage with customers, which we saw translate into higher foot traffic and retention.

    Thoalfi Abbas
    Managing Director, Pernod Ricard

  • My team and I enjoy working with Intertidal because of they always deliver. We’ve tasked them with challenging briefs and timelines, and everytime I see they’re work I’m reminded why they’re the best.

    Jonathan Guzman
    Head of Sales, Lerøy North America

Your questions answered

  • It usually takes 4-5 weeks to have your first campaign launched.

    While we move swiftly once we’re up and running, our first month working together is dedicated to onboarding. We’ll set the foundation, taking time to learn every aspect of your brand, developing a long-term email and SMS strategy, and creating custom design templates to make those emails pop. All together, these steps allow us to execute quickly when sending monthly campaigns.

  • Yes, it’s very likely. We’ve worked with brands across industries like fashion, hospitality, consumer packaged goods, medical, real estate, wellness, entertainment, technology, gaming, education, tourism, and more.

  • You sure can. With our monthly email and SMS marketing plans, you receive a set number of monthly campaigns. If you’d like to mix traditional campaigns, lifecycle automations, and SMS, let your Client Success Manager know. We may also make this suggestion ourselves, depending on your existing email and SMS marketing setup.

  • We primarily use Klaviyo but have worked with many email service providers over the years. Such as: Mailchimp, SendGrid, ActiveCampaign, and Flodesk, as well as industry-specific tools like Revinate, Coksy, Flex Dental, Popmenu, Mindbody, and more.

  • During onboarding, you’ll meet one of our Client Success Managers, your go-to contact during our partnership. In addition, you’ll gain access to a Notion dashboard customized just for you. Here you can send notes to our team, see upcoming campaigns, and view analytics.

  • The short answer: absolutely. During onboarding, our team will spend time extensively understanding and researching the ins and outs of your brand. We’ll also create custom design templates aligned with your visual identity, ensuring every email sent matches the look and feel of your brand.

  • Approximately one month from start to finish, but it may vary depending on the complexity of the automations.