Our New/York
Bar & Distillery
Agency of Record ~ Strategy Consulting ~ Email Marketing ~ Social Programming ~ Paid Media ~
Agency of Record ~ Strategy Consulting ~ Email Marketing ~ Social Programming ~ Paid Media ~
Our/New York, an iconic cocktail bar known as Manhattan’s first distillery since prohibition, needed an integrative partner to reimagine their brand identity and embrace a new event-driven business model. With just one month to execute the brand repositioning, Our/New York entrusted Intertidal LA to generate swift growth due to our track record in executing innovative ideas with precision.
+360%
Event Inquiries
We rapidly reshaped Our/New York’s brand strategy and key messaging to align the brand’s perception with its added value and experience. Bridging brand identity and strategy implementation, we amplified Our/New York’s repositioning through a growth marketing lens, executing across organic and paid media channels.
Our approach led to a remarkable 360% increase in event bookings the first-month post-repositioning, with far-reaching and sustained results.
Brand Repositioning
Email Marketing
Paid Media
We deployed ad campaigns on Facebook, Instagram, and Google Search, reaching prospective customers at scale while maintaining a low acquisition cost. Our versatile campaign strategy allowed us to optimize budget across platforms, resulting in consistent leads.
Visual Identity
Experiential
Our team created a branded “Social Hour” centered around Instagram-friendly experiences and New York-inspired cocktails. The weekly event partners with local artisanal brands and eateries, which increase exposure to a similar value-aligned audience.