Our/Los Angeles Vodka

Agency of Record ~ Social Programming ~ Partnership Marketing ~ Content Creation ~

Our/Los Angeles is a vodka brand locally distilled in the heart of the LA Arts District. Despite previous attempts, the brand struggled to establish itself as an integral part of the city's culture. Recognizing Intertidal LA's expertise in modern consumer insights and cultural engagement, they sought a forward-thinking agency partner to invigorate their brand identity with authenticity and a genuine connection to the Los Angeles community.

Intertidal LA devised a range of dynamic initiatives that resonated with the diverse spirit of the city. Drawing upon our agency's extensive local network, we forged meaningful partnerships with influential personalities and iconic brands in Los Angeles.

As their agency of record throughout the year-long campaign, we cultivated strategic alliances that elevated the brand's presence and reinforced its connection to the community. The notoriety generated from our initiatives earned Our/Los Angeles retailer partners like Trader Joe's, Gelson's, Lazy Acres, and more, living up to its tagline: "the spirit of the city."

Strategic Partnerships

Ruben Rojas
Very Gay Paint
Chef Courtney Wright
Penny Pound Ice
Songbird Sessions
Cupid's Hot Dogs

Intertidal LA created the "Spotlight Series" for Our/Los Angeles Vodka, an initiative designed to elevate the brand's exposure and foster genuine connections with other leaders in the city. We published a new partnership activation and complimentary interview story every month, providing an engaging way to showcase the brand to and connect with a greater audience.

Social Programming

When working with Our/Los Angeles Vodka, we were tasked with curating a “distinctly-LA” visual aesthetic, while authentically blending in product-focused images. We identified an LA-inspired color palette which we used as our guideline for selecting images and planning content creation, ensuring all posts matched a cohesive theme.

Special Edition Bottle

We established a partnership with acclaimed artist, Ruben Rojas to design a custom collaboration label for Our/Los Angeles. Our team led the three-month long activation from initial reach out, to design stage, digital debut, and experiential premiere.

Influencer Marketing

In order to increase Our/Los Angeles’ following and connect with a greater female audience, we designed a giveaway activation with Carissa Stanton and Tori Simeone. To amplify the impact of the campaign, we enlisted Sophisticated Spreads, which further bolstered the brand's exposure.