Octavio Tequila

Brand Identity ~ Social Strategy ~ Content Creation ~

Octavio Tequila is an award-winning tequila and lifestyle brand, with an origin story rooted in familial and cultural ties to Baja Sur. After a two-year soft launch, Octavio Tequila desired to create a compelling brand identity that leveraged storytelling to stand out in a competitive market.

Intertidal LA partnered with Octavio Tequila to refine its brand narrative, developing a distinct visual identity that simultaneously leverages the power of nostalgia and desire to experience new thrills.

The brand strategy accelerated Octavio Tequila's rapid growth. It provided a versatile foundation for the senior leadership team to add brand extensions, such as the sister companies Puesto Del Sol music festival and Casa Octavio restaurant.

Brand Development

To bring their refreshed aesthetic to life, we executed a stunning photography campaign encapsulating the brand's unique "modern classic" look. These multi-purpose images became long-term assets used for billboards, sponsorship signage, high-traffic placements, sales materials, and more.

Social Strategy