Avana Cocktails
Avana is a canned tequila cocktail and the first to use all USDA-certified ingredients. Building from the ground up, Avana sought an agency partner who could help craft a compelling brand story that resonates with mindful individuals, bring it to life, and provide a roadmap for its go-to-market launch.
Intertidal LA developed a distinct brand identity as disruptive as Avana's product offering, inviting celebration with every sip. Within 7 days, we generated over 500 sign-ups for Avana's launch party.
High volumes of UGC (user-generated content) confirmed that the brand's aspirational goals and mission resonated with its target audience, crafting a story that others could rally behind.
Intertidal LA cultivated Avana's cult following within its home territory of Orange County, leading to partnerships with initial retailers such as Mother's Market, Whole Foods, Bristol Farms, and Lazy Acres.
Brand Positioning
Social Programming
When we first started working with Avana, we quickly identified the brand’s core audience as health-conscious men and women ages 21-35. Based on this audience segment’s behavior, we built a social strategy around user-generated-content, leveraging social proof to motivate prospective customers to follow and engage with the account.
Style Guide
Avana frequently works with influencers and strategic partners to drive brand exposure. To ensure consistent visual aesthetic and messaging, we developed a playful style guide for partners to follow when speaking about the brand.
SMS Marketing
Leading up to Avana's launch party, we implemented a SMS strategy as the exclusive form of RSVP for the event. In just seven days, we generated 500+ sign-ups, largely through word-of-mouth. This allowed Avana to establish direct communication with prospective customers, paving the way for a successful launch.
Brand Film
Avana sought to create a brand film emoboying its ethos of “tonight’s drink for a better tomorrow.” Intertidal LA produced the video and identified Tamara Anthony for the starring role, based on her shared values and beliefs with Avana.
Content Creation
