Radici
Radici is an Italian ristorante and wine room that invites diners to discover timeless Italian tastes. Despite offering a world-class dining experience, Radici faced an identity crisis as the restaurant primarily attracted patrons seeking a quick meal at fast-casual prices. Radici needed a transformative approach to reposition its brand, appeal to discerning guests, and keep flavors top-of-mind to convert one-time visitors into Radici regulars.
+33%
Revenue per Cover
Intertidal’s immersive brand studio implemented a refreshed brand strategy and visual identity that elevated Radici's perception online and in person. This cohesive, high-end aesthetic captivated potential guests from their initial digital touch point through their dining experience, ultimately attracting higher-spending clientele.
Enter email marketing, Intertidal’s bread and butter. Our agency seamlessly integrated Radici's refined aesthetic across all channels and strategically placed sponsored emails among prominent Los Angeles media outlets. Within three months of launching the campaign, our targeted efforts successfully achieved Radici's goal of increasing revenue per cover by 33%.
